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I create visual identities and creative communications that help experience-driven brands be remembered, not just recognised.

My focus is hospitality, lifestyle and culture businesses where design shapes how people feel, connect and belong.

Capabilities

Brand strategy
Visual identity & guidelines
Verbal identity & copywriting
Print & packaging
Website design & build
Marketing campaigns
Environmental & wayfinding
Art direction, styling & events
3D product design

Kind words

"Casey understood our brand's character immediately and translated it into a visual system that resonates deeply with our audience. The strategic foundation has shaped everything from our website to our in-store experience."

— Tegan Duncan
Tegan Duncan Clinical Pilates

Kind words

"Casey understood our brand's character immediately and translated it into a visual system that resonates deeply with our audience. The strategic foundation has shaped everything from our website to our in-store experience."

— Tegan Duncan
Tegan Duncan Clinical Pilates

Past clients & collaborators

Gin Palace
Bijou Bottle Store
Bar Ampére
Black Kite Commune
Tegan Duncan Pilates
Trit House*
Nancybird*

*In-house engagements

Let’s talk

I work with a select number of brands each year that value strategy, character and connection – the ones that understand that good design is a foundation, not façade. Whether you're building from the ground up or refining what exists, I’d love to talk.

© Casey Harper-Wood 2025 | Colophon

I acknowledge the Wurundjeri people of the Kulin Nation, the traditional custodians of the unceded land on which I work. I pay my respects to Elders, past and present, and acknowledge their connection to creativity, culture and storytelling. Sovereignty has never been ceded.

© Casey Harper-Wood 2025 | Colophon

I acknowledge the Wurundjeri people of the Kulin Nation, the traditional custodians of the unceded land on which I work. I pay my respects to Elders, past and present, and acknowledge their connection to creativity, culture and storytelling. Sovereignty has never been ceded.

© Casey Harper-Wood 2025 | Colophon

I acknowledge the Wurundjeri people of the Kulin Nation, the traditional custodians of the unceded land on which I work. I pay my respects to Elders, past and present, and acknowledge their connection to creativity, culture and storytelling. Sovereignty has never been ceded.

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